1) The key information about the film / media language:
The sub genres this film fits into are future, space travel/exploration and alien invasion.
In this film space adventurer Peter Quill steals and orb wanted by the super villain of the film Ronan. After discovering its true power Quill has to gather his team of misfits to save the universe from the threat that the orb poses. The setting is linked to the genre because it is set in space, an alternate world/universe. The characters emphasise the science fiction genre as they aren't normal looking people. They have distinctive looks that differ them from humans such as the treelike humanoid Groot. The themes shown in this film are space travel which is evidently shown when Quill steals the orb.
2) The institution behind the film – this is the production
company or film studio.
The production company of the film are marvel studios, marvel entertainment and moving picture company and the director is James Gunn. The main characters include - Chris Pratt, Zoe Saldana, Vin Diesel, Dave Bautista, Bradley Cooper, Lee Pace and Sean Gunn. this production was released in July 31, 2014. The production is wholly owned subsidiary of Walt Disney company, Stan Lee is the Chairman Emeritus. The production company is famous for films such as The Avengers, Thor, Captain America and many more movies alike. It is known for the main genre the production company focuses on which are science fiction along with elements of fantasy. The film cost $232.3 million which was “slightly over the agreed budget.” and crossed the $700 million mark at the worldwide box office. The film was given a lot of positive reviews from citics. Its very family friendly and includes elements of comedy and from the characters. The movie has received some awards, including the Saturn award, ACCA award and the critics choice award.
3) The target audience
From how the film is presented I believe that the target audience is between the range of 12-25. This movie is family friendly and entertains that age group very well. I would say that this movie appeals to 50% boys and 50% girls/ with ABC1 social class.
